I’m a huge fan of LinkedIn as a social media platform for business – I’ve been using it for years! It is amazing for networking, I make new contacts all the time, and it is an excellent platform to put you and your business at the forefront. With various tools and resources readily available, with top tips and leading expert advice, I believe it’s the one channel that all businesses and business professionals should be utilising.
However, LinkedIn isn’t Facebook, or Instagram, your LinkedIn headshot should be as professional as you are. Did you know that LinkedIn has a three strike policy, and reserves the right to remove your profile photo if it doesn’t meet their criteria?
In my opinion, as a business woman, your professional headshot should be included across all of your social media platforms, however, we all need a little personal space right. LinkedIn is the most important platform and your LinkedIn headshot will speak volumes about how you conduct your business, how you want your business to appear and the consumer base that you want to attract.
Professional Headshots
Your LinkedIn headshot should be all about projecting your professional image, and the image that your want your customers to see. These top seven NOT what to include as your LinkedIn headshot will help you change the face of your business.
1. Selfie.
Selfies belong on Facebook, there is no place for them on LinkedIn. Yes, many selfies are fun and often, if done right look trendy and fabulous. However, selfies are too casual, and it is often what’s in the background that draws attention away, which isn’t the aim.
2. Filters.
The Instagram heavily filtered photograph are great to make those holiday snaps look even more indulging, however, your LinkedIn headshot should be natural and unedited. Your audience wants to see and connect with you, not your editing skills.
3. Why so serious.
Your LinkedIn headshot should be relaxed, natural, happy and positive. Making a customer feel comfortable will increase sales. Looking to serious, or moody will have the opposite effect and make someone viewing your profile feel tense and uncomfortable. Richard Branson says that having a happy LinkedIn headshot shows off your competitive advantage.
4. Blurred Vision.
Make sure that your LinkedIn headshot is sharp, clear, and in focus.  Potential customers and contacts should be able to make out your features and facial expressions.
5. Avoid Full Body.
It’s called a head shot for a reason. Even if you are wearing your best suit, and look amazing, the only part of your body that should be on display should be your face. Full body shots make people feel uncomfortable, and your LinkedIn headshot, if done right will say everything you want and need it to.
6. No pets allowed.
Using a photo posing with your family pet only works if you work with animals.
7. It’s a cropper.
I completely agree that you are more than just a face, you are a person. But it is the person people will meet when they engage with you. You shouldn’t be cropping off your head at the neck of your body shot, or cropping out the background will make your photo distorted. Proudly show your entire face, which will attract more customers.
I am not just targeting my advice to business owners and professionals, this is also fantastic advice for the several students and graduates looking for their new career path. You want to appeal to the hiring managers and directors, and you want to network professionally. This is the site, where being a little vanilla is ok.
Our next headshot day is on January 28th, 2015. Contact info@kimrixphotography.co.uk to discuss your LinkedIn headshot.
Kim Rix Photography
Making Memories Precious