Marketing photography. Whether you are offering goods or services, people will almost certainly turn to an internet search to find what you’re offering – which makes it extra important that your business marketing photography stands out from the crowd. Stock images just don’t cut it these days!
Hiring a professional photographer to help you capture the right side of your business is one of the best marketing investments you can make, but how can you make sure that you get exactly the images your business needs? That’s where briefing your photographer comes in. If this is the first time you’ve invested in business marketing photography, briefing a photographer might sound daunting, but it’s really very simple: all you need is a bit of preparation and a clear idea of what you want to achieve. Going through the who, what, where, when and how questions usually gives enough indication of what you want to achieve with your marketing photography.
Be sure to tell the photographer who or what they will be photographing. This will ensure that they have the right sort of equipment with them to capture the subject in the best light.
If there are particular features of your location that you want to capture at their best, make sure you add this to the brief. Your photographer might suggest changing the location or timing for issues around lighting or another technical reason you might not have thought of.
State clearly what you want your business marketing photography to say about your business. Your photographer will help you understand how to achieve this. Finally, make sure you let your photographer know how you are intending to use these photographs – for social media, printed materials, website banners? Different uses will have different requirements.
Answering these questions is the surest and quickest route to getting the results you need. Then all you need to do is sit back and let the professional photographer do their job.
Interested in other ways that you can use marketing photography to increase sales? Contact Kim Rix Photography on 020 8989 4886 and we can discuss some ideas and strategies.
Kim Rix Photography
Making Memories Precious